WHO WE ARE?

At AU, we craft timeless, coastal-inspired clothing made exclusively from 100% linen. Handmade in Chennai, India, our trans-seasonal pieces blend traditional craftsmanship with modern design. Our mission is to celebrate coastal living with a distinctive seaside vibe and relaxed aesthetic, perfect for both beach days and city wear.

Our atelier specializes in men's and women's garments in soft, sophisticated hues. Our signature colors, derived from natural earth pigments, seamlessly blend modern design with organic elegance.

Earth pigments come from minerals, clays, and oxidized metals found in soil layers and rock formations worldwide. These natural colorants offer unique hues based on their chemical composition and environmental factors.

Why Shop On au Linen

  • Eco-Friendly Production

  • Biodegradable Fabric

  • Ethically Handcrafted Durability

  • Luxurious 100% Linen

  • Commitment to Slow Fashion

  • Inclusive and Mindful Design

WHY LINEN?

In contemporary fashion, linen is prized for its natural elegance, comfort, and sustainability, making it a favorite among designers and consumers alike.

This golden fabric, derived from the flax plant's stalk, offers unparalleled softness, breathability, and moisture-wicking properties, ideal for all seasons and climates.
Flax is a resilient crop that requires significantly less water and fewer pesticides than cotton and can grow in poor-quality soil, reducing the need for intensive farming practices.

Linen's durability ensures that garments improve with each wash and wear, lasting for years. Its relaxed, effortless aesthetic suits all ages and body types, from flowing dresses to crisp shirts and comfortable pants.
As more people discover the joy of wearing linen, it's clear this ancient fabric has a bright future in modern wardrobes.

Linen is also surprisingly low-maintenance. While it wrinkles easily, this adds to its charm, creating a relaxed, lived-in look. Modern linen blends combine linen's breathability with the wrinkle-resistance of other fibers, offering the best of both worlds.

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